Ten golden rules for writing content for your website

As the content author, it is your responsibility to direct readers to other websites, particularly those on your website, by hyperlinking certain words or phrases.

It is always a great challenge for a satisfied author to consistently attract the attention of his audience. You may have a few articles that bring maximum traffic, but other pieces do not farewell. Maybe some content loses traction because you do not follow the golden rules of writing.

If you run your website, you need to know how to write content and improve it with SEO to get traffic to your portal. Follow these essential writing tips, and thank you later!

What are the golden rules for writing content?

Know Your Audience

It sounds simple, but many professional authors put pen to paper — or a finger on the keyboard — before they understand their target audience and what kind of content they need to provide.

Don’t forget to ask yourself these questions before creating content:

Who is my target audience?

How can you classify them as primary and secondary audiences?

How do you write content for my specific audience?

By answering these simple questions, you will be able to create engaging content.

Suppose you are writing an article for a law firm. Your primary crowd is potential clients and existing clients. But your secondary crowd is much larger and could include legal journalists, lawyers, or other individuals or companies that may need your services later on — knowing that your audience is your first step to becoming a star content writer.

Inverse pyramid model

We all know that readers today have a limited attention span, and they will decide in a matter of seconds whether your website has the information they are looking for or not. Therefore, it is essential to make your content look like an inverted pyramid, with the most important messages being conveyed at the outset. The introduction should be strong and be able to attract readers attention.

Short and simple sentences

The next step is to know how to structure and write your content. Write short and simple sentences. Easy-to-understand articles will attract more and more readers.

Make sure you focus on grammar — no mistakes should be allowed in this regard. There are many free online readability tools to check your readability, such as the Hemingway app. Such tools can help you create easily readable content.

Active Voice, please!

Always use an active voice for your sentences. Make sure you keep your topic at the beginning of a sentence. Active Voice is a great way to create reader-friendly content.

Embedding Visual Content

When creating great content, it is crucial to understand that an article is not just about words and phrases. Many other things breathe life into your piece.

First, you need to add real-life examples that can help the reader deal with the central theme of your article. In addition, you can use images, data, tables, diagrams, and infographics. Pictures and diagrams help the reader understand a topic or concept better. As a result, they also help your article stand out from the crowd and improve your website’s SEO. 88% of marketers prefer to use visuals in their content, with 64% of shoppers more likely to buy after watching a video or visual graphic about your product/service.

Keeping Jargon in check

The online world is for everyone, not just specialists who can understand complicated words, so make sure that all the ideas and thoughts you put forward are explained in simple words so that even an ordinary person can understand them. Please keep technical terms and Jargon at a distance, as most readers will not understand them. Also, provide hyperlinks to various articles where readers can get more specific information on a particular topic.

Use synonyms

Wordplay is fun and can help keep your audience enthralled. If you have trouble finding selected words, you can always look at online tools and dictionaries.

Make your text readable

According to the inverted pyramid, you should always put critical information at the top, but that does not mean that you put everything into the introduction itself. Therefore, it is essential to create a proper structure for your article so that the reader can grasp the article’s main idea even with a cursory glance. The best way to achieve this is to provide correct headers at strategic points.

Guiding Readers from one page to the other page

The extraordinary thing about a website is that guiding readers from page to page is not an impossible task. As a content writer, it is your responsibility to direct readers to other websites, especially those on your website, by hyperlinking certain words or phrases.

If you are running related marketing content, make sure that you guide your readers to product pages to purchase the products after reading your articles. This is an essential factor to consider when posting an article online.

All about CTA

Excellent pages and any website can be effective if they have a solid (CTA) Call-To-Action button. A CTA is a word or phrase that tells readers what to do after reading an article. It could be short and easy, like “Download Now.” Or it could be a long sentence, like, “If you like this article, subscribe to more relevant content every day.”