How is Artificial Intelligence revolutionizing Content Marketing?

The power of artificial intelligence is changing the content marketing landscape for the better, and that is exactly what we will be discussing today.

The role of artificial intelligence in content marketing

Artificial Intelligence refers to machines with abilities that mimic cognitive functions associated with the human mind, particularly learning and problem-solving.

AI already plays an important role in content marketing and helps to streamline processes in times of immense content overload.

Change is the only constant — How AI can help you stay ahead of the crowd?

The rules of content marketing change every year. Blog posts have become longer, hyper focused websites and personalized advertising have become necessary, and Google has introduced new machine learning updates.

Artificial intelligence helps marketers decipher the ever-changing world of content marketing by analyzing user data and helping marketers understand users “intentions.

Below are six ways artificial intelligence is changing content marketing.

1. Automatically generate content

Artificial Intelligence allows marketers to automatically generate content for simple stories such as stock updates and sports reports. You may even have read content written by an algorithm without noticing. You may be surprised that the following opening sentence is a sports story written exclusively by an algorithm:

“Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to lead Virginia to a 2–0 victory over George Washington at Davenport Field,” he said.

Looks like a sentence you’ve read before, right? Machines have been automatically generating content for years. Companies like the Associated Press, Yahoo, and Fox have been using it for some time.

2. Use chatbots to interact with users

Chatbots are computer programs that use artificial intelligence to mimic conversations with users, such as Facebook Messenger, which uses chatbots to interact with users and answer queries and concerns in real-time.

Companies such as Uber use chatbots to allow users to request a ride without opening the app or selecting their flower arrangements.

Chatbots help streamline the customer support process: instead of filling out a form, they can enter their query and respond in real-time.

3. Custom News Feed Algorithms

Social networks analyze hundreds of variables literally and can predict with reasonable accuracy which posts a user likes, comments, hides, or is marked as spam. Algorithms also assign relevance values to social media ads to only see the ads that might interest them.

This information helps marketers understand what type of content appeals to visitors, which helps marketers create similar content to increase their social engagement. Knowing which ads your target audience is likely to click on also helps you create your Facebook ads.

4. Predictive Intelligence

Predictive intelligence makes businesses more efficient, helping companies understand an individual customer and personalize content that meets their needs and interests.

It also influences lead scoring — a scoring system used to determine where your prospects are on the buyer’s journey. Predictive lead scoring allows marketers to speed up the sales process by determining which customers can be best served in the past based on their behavior and history.

According to a recent Gartner study, “Predictive lead scoring can yield significant returns for technology marketers, even with lower lead levels.”

Predictive Intelligence also gives marketers insight into what content should appeal to which customers. If you understand where users are on the purchasing journey through predictive lead scoring, you can use this information to address the specific style of content they are most likely to engage with.

Seeing what content an audience reacts positively to will help you create future content that delivers better results.

5. Curate and create content

Content curation is when an individual or team consistently finds, organizes, comments on and shares the most relevant and high-quality digital content on a particular topic for their target market.

Curating engaging and relevant content regularly is not an easy task. We can help you research which topics are trendy. It still takes considerable time and energy to sift through content, not to mention curating something that is both relevant to what your audience wants to read and engaging.

Ultimately, we create content, not just to create content. Our goal is to move a perspective through the levels of awareness so that they are more likely to buy our product. Artificial intelligence helps marketers create relevant content for their audience at every stage of the marketing funnel.

Algorithms make it easier to collect data about a target audience, including what they like to read, what questions they want to be answered, and what concerns they have about your specific business. Armed with this knowledge, you can then curate and create relevant content that answers your questions.

6. Creating a better customer experience

AI helps you understand your target audience based on the data collected and allows you to create and target personalized, dedicated pages for them. Personalized landing pages answer visitor’s questions about the landing page elements. You are then more likely to click a call-to-action button and meet your conversion goal.

Artificial Intelligence facilitates better marketing

Artificial intelligence enables marketers to focus more on the customer and take care of their needs in real-time. Data that algorithms collect and generate makes it easy for marketers to understand which content should be addressed to customers at what time and which channel they are using.

Final Words

The personalized experiences that AI enables make users feel more relaxed. This in turn will help businesses ramp up revenue and therefore profit. Of course, the best technology won’t help you much if you don’t have a strategy for using it.