How NLP and AI are revolutionizing SEO-friendly content?
Modern websites rely on algorithms that dictate the content they display in search results by specific keywords. These algorithms are getting smarter by the day, thanks to a technology called machine learning, also known as artificial intelligence (AI).
If you want your site to be ranked in search results, you need to know how these algorithms work. They change frequently, so if you constantly revise your SEO to reflect these changes, you will be in an excellent position to dominate the rankings.
Why should you bother about NLP?
Natural language processing (NLP) is a factor you need to consider, just as you do SEO on your site. If your content is optimized for NLP, you can expect it to rise to the top of search results and stay there for some time.
The evolving role of NLP and AI in content creation & SEO
Before we track how NLP and AI have gained influence on content creation and SEO processes, we need to understand what NLP is and how it works.
What is the role of NLP in content generation?
NLP has three main tasks: recognizing text, understanding text, and generating text.
Detection: Computers think only in numbers, not in the text. This means that any NLP solution must convert text into numbers for computers to understand them.
Understanding: After the text has been converted into numbers, algorithms can perform statistical analysis to find the words or topics that are most common together.
Generation: The NLP engine can use its insights to ask questions or suggest topics an author can create content for. Some of the more advanced machines are already starting to develop content recordings.
With the help of NLP and AI, authors should soon generate content in less time, as all they have to do is put together keywords and central ideas and let the machine do the rest. However, while an AI is much more intelligent than the proverbial thousand humans banging around on a thousand typewriters, it will take some time before seeing AI and NLP-generated content that is readable.
As AI and NLP evolve, we could eventually see machines doing many other SEO-related works, such as inserting H1 and image alt-tags into HTML code, creating backlinks via guest posts, and emailing other AI-based content editors. Although it seems far-fetched at the moment, it’s exciting to see how SEO, NLP, and AI will evolve together.
Development of SEO-friendly content for improved Google Ranking
When we conduct SEO for our content, we must take Google’s intentions into account when introducing BERT algorithm and give NLP a more significant role in determining search results. Google uses previous search results for the exact keywords to improve its products, but according to the company, 15% of all searches are used for the first time.
With this in mind, your SEO should consider the following criteria:
Core understanding of search intentions
While keywords still play an important role in Google Search, BERT also pays close attention to the user’s intention, which means only the desired end goal of the user for performing a search. We can divide the user’s preference into four categories:
Navigation: The user goes to Google to get to a particular site. Instead of using the address bar, they perform a Google search and then click on the website link in the search results. These users may know where they want to go but have forgotten the exact URL of the page.
Informative: The user has a specific question or wants to know more about a topic. The aim is to become more familiar with it or to get the correct answer to his question.
Commercial: Users may not know what they want now, so they look for options. They may or may not make an immediate purchase.
Transactional: The user is ready and willing to make a purchase and uses Google to find exactly the product they want.
Unlike old search algorithms, Google’s new algorithm captures the user’s intention better by taking into account the full context of search terms, which can include prepositions such as “from,” “in,” “for,” and “to,” or query words such as “when,” “where,” “what,” “why” and “how.”
Your SEO strategy should produce content that:
Answers a user’s question or addresses a need immediately
Provides value to the reader
Comprehensive and focused
You may need to do more research on ranking pages for your keyword and see what kind of content makes it to the top results. It’s also a good idea to look at the related searches that Google suggests at the bottom of the results page, which will give you a better idea of the user’s intent and help you design an SEO strategy that meets these needs.
Importance of the mood
Consumer opinions about brands are everywhere on the Internet. If you find a way to collect and analyze those feelings for your brand, you have some critical data on the general feelings about your business at hand.
This process is called Sentimental Analysis and uses AI to help you understand the overall emotional tone of things your customers say about you.
It involves three key activities:
Knowing where your customers express their opinion about your brand could include social media, review sites like Yelp or the Better Business Bureau, forums, feedback on your site, and reviews on e-commerce sites like Amazon.
Using AI and NLP to extract massive amounts of data from these websites instead of collecting a sample consisting of just a few comments from each platform will give you a clearer overall picture of customer sentiment.
Analysis of data and assignment of positive or negative values to customer feelings based on the tone of voice and word choice.
Cutting edge technologies like NLP and AI are already here. These are futuristic technologies and are here to stay. Using NLP and AI to generate contents for your company will save a lot of time and resources.
With The Bad Influence’s AI powered algorithm, you can be relaxed and confident at the same time. We provide SEO friendly contents which will help your website rank in Google. Our 100% plagiarism free contents will bring a lot of eyeballs to your website online.
So, what are you waiting for?
Book your free demo now!
