How to leverage Content Marketing automation in 2021?
There is no reason to manually do tasks if they can be done faster and faster with readily available tools.
Email, analytics, topic research, content creation, distribution, and personalization, as well as specific SEO tasks, can be automated.
A small need to be noted is to consider your budget and learning curve as you evaluate various automation tools.
Why should I automate?
If you could have an analytical report made from one source in 5 minutes, instead of looking at multiple sources to get different analyses and then having to copy and paste the information into a text editing document and format the said document, which one would you prefer?
Whether you need help in:
Finding topics and ideas
Creating high quality content
Tracking the performance of your content
Putting email newsletters on a subscriber list
There is a market full of tools that will help you automate these tasks and more. Not only will you save time, but you will also make your content marketing even more successful because you will be more imaginative.
We at The Bad Influence has developed an AI powered algorithm that can generate written contents for us. Our contents are SEO friendly and entirely plagiarism free. Generating high quality contents from us will save a lot of your time and also make you feel confident.
Are you currently working more intelligently by using these tools and automating everything you can?
What can I automate?
If it’s any process or aspect of content marketing, there’s probably an automation tool for it. Make your team more efficient by automating:
Content Generation
You don’t need to wait 4 hours for a single piece of article or blog anymore. With Artificial Intelligence, you can have high-quality content within 30 minutes. A company like ours can help you enormously in scaling up. Our high-quality content can bring a lot of eyeballs to your business online. At the Bad Influence, AI provides the scale, whereas our team of human proof-readers provides the human aspect to the content.
The contents generated by us are:
SEO friendly. This will help you rank higher in Google or other search engines
100% plagiarism-free. This will make you confident that your contents are original
Every content is developed from scratch so that you never get any duplicate content.
We are a one-stop solution for all your content needs. Contact us now to gear up your content generation process.
Analytics
While website hosting platforms and social media sites offer their built-in insights or analysis tools, you’ll find a tool that can provide various analytics. You’ll need to measure the performance of your website, social media, SEO, and Web. By automating this process, you can get curated reports. This report will provide you with the information you need to assess the health of your content marketing. Words that can be created quickly allow you to customize your content marketing strategy in no time.
According to 80% of retail professionals, email marketing is the best digital tactic to drive customer loyalty and acquisition. So, if the email isn’t already in your content marketing arsenal, it must be.
Creating and distributing emails takes time, and there are so many reasons why you need to send one. If someone makes an account and signs up to your email list, you need to send them a welcome email. If they are part of your rewards program, you need to send special announcements such as coupons or exclusive sales. For everyone else, you need to send a separate email for coupons and deals. And don’t forget to remind customers when they have left something in their shopping cart to drive them through the marketing funnel and make them a paying customer.
Using an automated email marketing tool, you can design, plan, distribute and track performance. It will also be easier to run A / B email tests to determine which campaign works best to promote openings and sales.
Distribution
As already mentioned, one thing you can automate is the distribution. It would be best if you had a tool that can automate the distribution on all your channels such as social media, blog, email, etc. There are many advantages to automating your distribution, including:
Planning: Create your content and set it up whenever you want. You don’t have to worry about forgetting to post in the window that casts the most eyes on your content.
Monitoring: You have more time to monitor your contributions and see how they are doing. Many distribution tools also include analytics/performance trackers.
Visual overview: See at a glance what you have planned for the week or month. This overview helps you to ensure that your content is unique for each booking period.
Regular content: By scheduling your posts and automating distribution, you’ll never miss alerting customers about sales or celebrating an important holiday, and you’ll be able to market content in real-time.
Personalization of content
Because there is so much content, you need to make it easier for your audience to find the content they’re interested in. There are automation tools that can help you collect data and recommend content based on what they’ve watched. Think Amazon and Netflix, which recommend products or series based on previous purchases or series you’ve seen. By personalizing content, your audience will find it easier to connect with your business.
Topic search
Have you ever had the feeling that you keep running out of ideas or that everything you come up with looks like something you’ve done before?
Instead of hoping for inspiration, get to the heart of what your audience wants.
Team management
Suppose you have a team of managers, authors, graphic designers, and other creative people. In that case, it can be not easy to keep everyone on their toes. Keep everything organized by finding a tool that helps you manage projects and assign tasks to different users.
Final Words
These are some of the areas of your content marketing that you can automate to get maximum results. Working smart is always better than working hard. If leveraging a tool can improve your business, it isn’t genius not to use it.
