How Google ranks Web Content in 2021?

In the race for the top spot in Google search results, you will encounter several competitors and algorithm processes that you have to crawl, climb and jump over. Unfortunately, when it comes to organic SEO, it’s competition, and competition is fierce. With over 200 factors determining your ranking in Google’s algorithms, there are many location requirements that Google relies on to rein in your business.

The battle for the top spot on page one is long and scary. With a great SEO strategy plan and a little patience, you’ll soon be upgrading to Google’s SERPs.

How do Google rank websites work?

Google prefers two things while ranking your website-

Authority

Relevance

Google creates a ranking for a site based on the algorithm’s results and information collected by the search engine’s spiders. These sites are displayed on search result pages in a sequence that reflects their rank. Standing at the top of the page indicates how appropriate the page is regarding the search query. However, these formulas, known as algorithms, are constantly changing as search engines strive to achieve better results.

The engineers of Google can design the algorithm, but the rankings that websites are given are determined by the result of the algorithm, not by a particular person. Unfortunately, there is no manual intervention from any of us to adjust the rankings that certain websites receive through the algorithm. There is no magic command that can magically conjure up SEO to guarantee you first place for all your selected keywords, but if you consider the factors that the algorithm values and actively work to improve them, you will certainly enhance your website’s ranking Google.

So, let’s get to the basics and talk about the most critical factors for the ranking and how Google will position your site.

Google loves Content

Content has been one of Google’s most important ranking factors for a while — but in recent years, we’ve seen a shift away from keyword-focused range to more relevant content written in a natural and genuine tone.

So, what exactly does relevant content look like?

The short answer is: Comprehensive.

Whether your website’s goal is to inform or sell a product or service, if your content is poorly written, the purpose is lost — users don’t understand your message. So, you have to ask yourself: does this page cover all the details and information that interest a potential visitor? Google does a damn good job analysing pages and determining whether they correspond to the searcher’s intentions.

The pages on your website should be rich in informative content, including easy-to-read and straightforward sentences. You should also use headlines and images to divide sections and sections!

Google loves Optimization

An optimized website will have:

Basic metadata

Meta titles

Meta descriptions

H1 and H2 tags on each page

These factors contribute to how your site ranks. Google announced in September 2009 that neither meta descriptions nor meta keywords are included in Google’s web search ranking algorithms. However, meta-description tags are essential to attract users to click through from SERPs, and these clicks affect rankings. These short paragraphs allow you to view content to searchers and give users the power to decide whether the content is relevant and contains the information they are looking for from their search query.

From our own experience, we have found that meta titles and descriptions are still critical when ranking increases. In addition, changes to the report can affect the position you occupy for a keyword on Google, which shows that meta descriptions are still relevant when you optimize your websites.

Google looks for the highest quality Back Links

Backlinks are links directed to your site, also known as inbound links. The number of backlinks your site has indicated the popularity or importance of your site. Backlinks are essential for SEO because Google will give more recognition to sites with many high-quality backlinks and consider these sites more relevant to a search query than others in their results pages.

Backlinks remain an important Google ranking factor, but Google has learned to distinguish the bad from the good links over the years. Naturally, the more links your site has, the higher the score, but only if they come from high-quality and authoritative domains. There are several tactics to get high-quality links for your site, including link building, public relations, guest blogging, and digital PR.

Google loves Technical SEO

Many technical SEO factors play a significant role in your site’s rankings. Regular technical reviews ensure that your site is compliant with Google’s policies and can be indexed and sorted by keyword accordingly.

As your site grows over time, the structure of the area has to cope with it. Ideally, pages should not be buried too deeply in the site, which means planning a horizontal page. So, search engines can regularly search, cache, and index pages. Many other technical factors have to be considered: canonization, cannibalization of the site, redirects, page speed, and HTML markup.

What does Google see while ranking a website?

The answer to the question of how Google classifies websites is certainly not easy. SEO is an industry that is constantly evolving and evolving. In recent years, we have seen Google pushing for rich content and high-quality links to make your website visible in the search engine. Therefore, we advise you to keep an eye on Google’s regular updates to ensure that you are always up to date.

Want to stay up to date with the ever-changing Google algorithms or learn how we can help you develop high quality contents like this?

With The Bad Influence’s AI powered algorithm, you can be relaxed and confident at the same time. We provide SEO friendly contents, which are proof-read by humans,that will help your website rank in Google. Our 100% plagiarism free contents will bring a lot of eyeballs to your website online.

So, what are you waiting for?

Book your free demo now!