Semantic SEO: Trick Google into ranking higher by this technique

Semantic SEO is a marketing method to improve a website’s traffic by providing search engines with metadata and semantically relevant content to answer a specific search request.

How AI lead to the birth of Semantic SEO?

When Google and other search engines began focusing on artificial intelligence and natural language processing in 2011 to understand the searcher’s intent and the meaning of a search query, they began working with entities and concepts rather than analysing questions and websites with keywords.

As search engines became more brilliant and began to delve into the true meaning of words, content owners began to move from creating web pages to describing those web pages using linked open data and semantic web technologies. This was made possible by the creation of the schema.org vocabulary, an initiative launched in 2011 by the world’s most significant search engines, Bing, Google, and Yahoo!, to introduce a standard data scheme structure for describing web pages. Yandex, Russia’s largest search engine, also joined the community on 1 November 2011.

Why semantic SEO?

In short, search engines need context to understand a search query and obtain relevant results properly. Contexts are constructed from words, expressions, and other combinations of words and links found in bodies of knowledge such as encyclopaedias and large corpora of texts.

Semantic SEO is a marketing technique that improves a website’s traffic by providing meaningful metadata and semantically relevant content to answer a specific search request. It is also a way to create clusters of content that are semantically grouped by topic rather than keyword. An example of the word “horse” is provided in a famous Google patent on context vectors. Same word, but with different meanings in different contexts: A “horse” is an animal for a rider, a tool for a carpenter, and a sports device for a gymnast. Like Wikipedia, Semantic SEO catalogues and organizes content in any context so that machines can understand and appreciate its uniqueness.

What is SEO Semantic writing?

SEO semantic writing is a content marketing technique for ranking on semantic search engines. In traditional SEO copywriting, an editor targets a specific keyword. In semantic SEO writing, an editor starts with a broader range of topics rather than keywords and adjusts the content to insert semantically relevant terms and phrases that can help the reader understand an issue, much like he would when reading the content wiki.

From a content writing perspective, there is a practical way to start preparing a vocabulary of the terms and questions surrounding your target topic to start thinking strategically about the content you will write.

What are the results of using Semantic SEO?

Those who use Semantic Technologies to develop a semantic SEO strategy are benefiting from breath-taking results.

When analysing the design-oriented website freeyork.org, for example, after three months of using structured data on their WordPress site, following improvements in metrics were found:

+ 12.13% new users

+ 18.47% increase in organic traffic

+ 2.4-fold increase in page views

+ 13.75% of session

Final Words

many are still thinking of the semantic technologies of the future, when in reality, they are already being used by some players in digital marketing.

With The Bad Influence’s AI powered algorithm, you can be relaxed and confident at the same time. We provide SEO friendly contents which will help your website rank in Google. Our 100% plagiarism free contents will bring a lot of eyeballs to your website online.

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